TITLE:                      Investing in Israel: Strategies for Success

CO-HOSTS:              Dr. Judy Chu, Vice Chair, California State Board of Equalization

                                    Jacob Dayan, Consul General of Israel

Government of Israel Economic Mission

DATE & TIME:       Tuesday, July 7^th, 2009

                                    VIP Reception:           6:00 to 7:00 PM

                                    Forum:                         7:00 to 9:00 PM         

LOCATION:             West Hollywood Park Auditorium 

                                    647 North San Vicente Boulevard

                                    West Hollywood, CA 90069

                                    Between Santa Monica Boulevard and Melrose Avenue

PARKING:               Lot on San Vicente – Additional details will be sent

EMERGENCY CONTACT:          Leah Wyman

Office:             (323) 980-1229

                                                            Cell                  (323) 767-4580

Alternate Cell: (310) 213-4180

FORMAT/TIMELINE:

6:00 – 7:00 PM:         VIP Reception

7:00 – 7:15 PM:         Opening Remarks

Master of Ceremonies: Seth Brysk, Executive Director, American Jewish Committee (AJC)

                                    Dr. Judy Chu, Vice Chair, California State Board of Equalization

                                    Jacob Dayan, Consul General of Israel

7:20 – 8:20:                Panel # 1

Moderator:

David Josephson, Western Regional Director, Export-Import Bank of the United States

Panelists:

Eloisa Klementich, Assistant Deputy Secretary, State of California Business, Transportation, and Housing Agency

Julie Anne Hennessy, Director, U.S. Commercial Service, United States Department of Commerce

Martin Selander, International Trade Specialist, Small Business Administration, U.S. Small Business Administration/U.S. Export Assistance Center

Fred Duenas, Associate Tax Auditor, California State Board of Equalization

8:20 – 8:30 PM:         Break

8:30 – 9:30 PM:         Panel # 2

Moderator:

Sharona Justman, Managing Director, Step Strategy Advisors

Panelists:

Shai Aizin, Consul for Economic Affairs, Government of Israel Economic Mission

Noam Lotan, President & CEO, MRV Communications, Inc.

Jacob Segal, Chief Strategist & Business Investor, Electric Grid Monitoring Company

9:30 – 9:40 PM:                     Closing Remarks