WHEN: Tuesday, March 23, 2010
WHERE: From your desk
TIME: 10:00-11:30 a.m. Eastern Standard Time
COST: $50 per person
FOCUS: U.S. medical device companies interested in exporting to Israel

Webinar Overview:

Market size and key characteristics of the dynamic Israeli market.

Overview of the regulatory and reimbursement systems.

Insider tips on accessing the distribution system and the role distributors play in selling to hospitals.

What other U.S. companies are doing to be successful in the Israeli market.

Steps your company can take to begin selling in the Israeli market.

For more information please contact: Jay Biggs at the Cleveland, Ohio U.S. Export Assistance Center at: jay.biggs@mail.doc.gov  phone (216) 522-4754.

Register online at: https://emenuapps.ita.doc.gov/ePublic/newWebinarRegistration.jsp?SmartCode=0Q4B

SPEAKERS
Nadav Shefer, Director, Medical Device Department, Israel Ministry of Health
Avner Zion, Procurement Agent, Clalit Health Services
Ilan Lapidot, President & CEO, Lapidot Group
Yael Torres, Healthcare Specialist, U.S. Commercial Service Israel
Jonathan Heimer, Senior Commercial Officer, U.S. Embassy Tel Aviv


WHY Israel?

Israel's healthcare market is among the most advanced in the world.

New, cost effective, technologies and medicines are quickly adopted.

The U.S. market share is 25% and growing.

Israel spends around 8% of total GDP on healthcare.

Israel is a global player, with one of the world’s most highly educated workforce and dynamic economy.

Israelis have strong connections to the U.S. and are very receptive to American products.

By exporting to Israel you will gain a stake in one of the region’s most important markets.